LIVING
ROUTE 66

A Year on the Mother Road

Fulltime RV Travelers Across America For The Centennial

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Format

LIVING ROUTE 66 – A YEAR ON THE MOTHER ROAD

An immersive journey across 2,500 miles, from Chicago to Santa Monica. Unanimously approved by the Route 66 Centennial Commission this project explores the "Fulltimer" lifestyle people who have chosen the road as their home. It’s more than a trip, it’s a tribute to sustainability, nature, and the human spirit.

The Event

A journey across the United States from coast to coast with full-time RV travelers, transforming this anniversary into a living and immersive experience.

8
States
2449
Miles
100
°
Anniversary
THE PROTAGONISTS

Life in the Fast Lane, at a Slower Pace

The protagonists are today’s modern nomads: full-time van-lifers, fulltimers, and digital nomads who have chosen the road as a permanent way of life. Different generations and different stories, connected by the same desire for freedom and self-determination. Through their journeys and through perspectives inspired by voices such as Bob Wells, one of the most influential figures of contemporary nomadic culture, known also for appearing as himself in the Oscar-winning film Nomadland  we reveal the untold stories of the communities that continue to keep the spirit of the Mother Road alive.

The Three Pillars

A premium collection of maps, photography, and deep-dive cultural insights. The definitive record of a year spent on Route 66. A premium collection of maps, photography, and deep-dive cultural insights. A curated visual archive of the Mother Road’s soul.

A high-impact docufilm capturing the essence of the 2026 celebrations for global networks. An immersive cinematic experience blending iconic landscapes with authentic storytelling. Available as a feature-length production or a five-episode digital mini-series.

High-impact stories capturing the 2026 Centennial celebrations. A narrative ecosystem perfect for digital platforms and global networks. An immersive experience connecting iconic territories and multimedia languages. Social content designed for global sharing.

Value Proposition

An Authentic Narrative

We combine personal storytelling with cultural documentation. Living Route 66 is a multi-platform experience designed to engage global audiences interested in travel, adventure, and the "On the Road" lifestyle.

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